Seven fortified wheat flour brands launched in Ahmedabad

09-Oct-2025 06:00 PM

Ahmedabad. In Ahmedabad, Gujarat's most prominent commercial city, new wheat flour brands have been launched, fortified with a blend of three vital nutrients—iron, folic acid, and vitamin B-12. These nutrients help combat anemia and malnutrition.

The seven brands include Radhe Makhan, Madhavan Bhog, Rajbhog, Rajshree, Rohini Gold, Zam-Zam, Muskan, and Shudh.

Additionally, Lalwani Harry's Chakki Atta will be available for sale in the open market throughout Gujarat. This will benefit women and children in particular.

An analyst says that the launch of these new fortified wheat flour brands in Gujarat is not just the launch of new brands, but also a reawakening of people's expectations for fortified foods, committed to nutrition and a keen awareness of product quality.

The fortified wheat flour market is relatively new, and therefore, it may take some time for its business to gain traction.